3 Twitter Tools That Can Help Your Business

Written by Lauren Austin

Social media has become such a powerful platform for businesses. It allows for businesses to engage their customers and potential clients, increase brand awareness, and gain conversions. We've outlined our top three Twitter tools that we believe can help your brand grow, bring on new clients, and stay organized and up to date.

Twitter is one of the biggest and most popular social media platforms around. What makes Twitter special, and unique, is you’re forced to sell, market and have conversations in 140 characters or less. Twitter has completely changed the way people interact with one another, and businesses online. If used correctly, Twitter can help your business grow and really build your brand for your potential clients. 

Sprout Social

Sprout Social is a fantastic platform that manages your social presence. It allows for brands to easily engage with people and build lasting relationships. If you’re working on building your brand, you should be tweeting, retweeting and interacting with your followers as much as possible. Because that can be incredibly time consuming, Sprout Social allows for you to schedule tweets as often as you’d like - that means, days, weeks, or even months in advance. They also provide you with trending content that’s categorized specifically for your brand and business to share with your followers.

Social Bro

Social Bro is another great tool because it maximizes your interactions by providing you with reports that detail the best times to tweet. This will really help you when connecting with potential clients, and understanding what your customers want and need. You can also use it for unfollowing people, following back new followers, and reading what your followers are discussing. You have the ability to run different reports that monitor hashtags, and see what’s going on within the entire Twitter community.


Did you know that if you use images in your tweets, you will receive higher clickthrough rates – as much as 18%? Canva is a user-friendly tool that creates graphics for Twitter. You’re able to create images, download them, and add them to  your tweets. This is beneficial for your business because it allows for you to create custom graphics that no one else has. We recommend always including your company logo within the graphic. That way, no matter how many times your graphic is reused, it will always come back to your company. It’s amazing to think that one simple retweet from a follower could result in numerous leads and conversations about your brand.

At Forward Digital, we’re huge fans of Twitter because it’s fun, user-friendly, and interactive. Once you have a full understanding of using Twitter, it allows you to connect with your potential clients and customers - which ultimately helps your business grow. We hope we were able to give you a better understanding of Twitter and the great tools that they have to offer. If you have any questions regarding Twitter, anything social media related, or anything related to digital marketing, please sign up for our FREE digital marketing consultation today.