Snapchat is a messaging app that allows users to send photos and videos to other users. It’s one of the fastest-growing social networks, with over 100 million daily active users and 400 million snaps per day.
Because the majority of Snapchat’s user base skews heavily towards teenagers, and videos and pictures sent through the app can only be viewed once, one might assume that Snapchat shouldn’t be used for marketing brands. That couldn't be further from the truth!
In this post, we've outlined 4 brands that are killing it on Snapchat.
4 Brands That Are Crushing it on Snapchat
People have been exposed to McDonald’s ads on various traditional media outlets for many, many years. The fast food giant has proved that it can keep up with the latest in social media technology, however, by using Snapchat as a way to advertise their food — as well as the professional athletes who endorse the brand. From Lebron James to Richard Sherman, you never know which superstar’s behind-the-scene commercial footage you’re going to catch. Lainey Garcia, McDonald’s Snapchat lead in the U.S., said, "The instant face-to-face video chat has a number of possibilities for us. The more one-to-one conversations we’re able to have with our fans, the better."
Taco Bell launched their Spicy Chicken Cool Ranch Doritos Locos Tacos with one of their first Snapchat stories. It was a six-minute mini-movie that was filmed and posted in less than 24 hours. It was unique and entertaining because each new scene was being shot at the same time the first scenes were being posted. No one knew how the movie would end! This breakthrough allowed Taco Bell to push the boundaries beyond anything they imagined to be possible in the past — that’s innovative marketing!
Back in 2014, Oklahoma City Thunder’s Kevin Durant was named League MVP. Leading up the the big announcement, the NBA generated excitement on Snapchat by creating a three-photo story to encourage fans to watch Kevin accept his award in - real time - on television. In addition to major announcements, the NBA also likes to post Snaps of players warming up for games, updating scores at halftime, and giving fans a behind-the-scenes look at their favorite teams / players.
Plus, the NBA's Snapchat followers go nuts when Lebron James drains half-court practice shots!
Snapchat was used worldwide during 2016's various Fashion Weeks. Using Snapchat at Fashion Week in Paris, New York, and London made consumers feel as if they were part of an exclusive world — as if they were physically at the event.
Fashion brands like Rebecca Minkoff and Michael Kors used Snapchat to debut their latest collections before their models hit the runways. However, it wasn’t just the models that joined in on the fun on Snapchat. Remember the movie Zoolander, which featured Ben Stiller and Owen Wilson as male models? To promote the sequel, Zoolander 2, Ben Stiller and Owen Wilson reprised their roles through a runway walk-off in Paris — via Snapchat. For Zoolander buffs, it was an unforgettable moment!
< BACK TO MAIN BLOG