Blogging is vital to inbound marketing. Relevant, strategically written blogs can drive targeted traffic to your website, which is essential to your sales and lead generation efforts. Unfortunately, though, developing consistent, quality blog content isn't always an easy task. Additionally, it can be difficult to write blogs that stand out among the masses of online content being created every day.
Because blogging has such tremendous potential for marketers, we've put together a list of 4 tips for writing kickass blogs. Read on to learn how you can consistently create captivating blog content that will appeal to your prospective customers, drive targeted traffic to your website and maximize conversions.
4 Tips For Writing Kickass Blogs
Nail the title
First and foremost, we recommend waiting until after your blog has been written to decide on its title. After all, you want the title to represent the blog's content as accurately as possible. Another thing to keep in mind is that the first title you come up with will probably never be the most impactful option.
We recommend that you create a list of 10-15 potential titles, from which you can select the most enticing option. To help narrow things down, we also suggest asking your coworkers or customers which option(s) they like best. And if you’re really struggling, you can always use Hubspot’s blog topic generator!
Quote an expert
One of the easiest ways to establish credibility for your blog posts is to include quotes from subject matter experts, as well as outbound links to credible sources related to your selected blog topic. This can easily be done by Googling keywords and phrases related to your blog topic, and scanning the organic search results for relevant, credible resources. As an added benefit, including outbound links to quality, trusted websites and online resources can help boost your blog's SEO — this can pay major long-term dividends.
Be mindful of your readers' ADD
Most of us have the attention span of a 3-year-old experiencing a wicked sugar rush. Phone calls, emails, meetings, conference calls, deadlines, Candy Crush breaks and countless other work / life distractions make it difficult for a person to spend more than a few minutes reading online articles, so it's vital that your blog content be clear, concise and worthy of readers' attention. The best blogs are thorough and precise, but short enough in length to leave readers wanting more.
Make it visual
It goes without saying that every blog you write should contain at least one paragraph of supporting text — otherwise you'll never reap the full SEO benefits of blogging. However, visual content is just as important - if not more important - than the text content of your blogs. After all, the visuals you insert into each post your write are what will set your content apart from that of your competitors.
We recommend using high quality images, videos, infographics, icons or any other type of visual content to break apart the text of your blogs, and to visually reinforce key points. Doing so will make it much easier for your readers to scan your blog posts, and will make longer blogs easier to read. Just make sure you only insert visual content that directly correlates to the subject matter of your blog.
Our hope is that these four tips will help you write amazing and engaging blogs that grab readers' attention and produce meaningful results for your business. If you've got additional blogging tips you'd like to share with us, Tweet us @ForwardLasVegas!
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