Adobe Photoshop helps designers and editors turn basic photos into masterpieces. In our opinion, it’s the best photo editing software available. Photoshop boasts unique tools that will help you edit and enhance your photos, as well as create custom graphics — with just a few clicks of your mouse.
While mastering Photoshop can take years of practice, it's very user-friendly. Plus, Adobe provides in-depth tutorials for beginners all the way through advanced users. Read on to learn why you should add Photoshop to your repertoire today!
Being a digital marketing agency, we’re fortunate to have a team that has impressive photoshop skills. From designing websites to creating custom graphics for social media marketing, we use Photoshop for virtually EVERYTHING. Because we’re such big fans of Photoshop, we’ve put together a list of five reasons why you should learn to use it, too:
5 Reasons to Learn Photoshop Today
You can create custom graphics
One of our favorite things to do in Photoshop is to create custom graphics for our clients — and ourselves. We really enjoy taking client logos and creating graphics for their email subscription lists, social media networks, and websites. By using the different creative tools in Photoshop, it’s fairly easy to come up with new, eye-catching designs that stand out from stock photography and templated graphics.
Below are a few custom graphics we created for our social media profiles:
You can combine graphics with text
In addition to creating custom graphics in Photoshop, you can also combine text with your images to make them even more unique. We do this all the time to create motivational graphics for our Instagram account. In Photoshop, it’s more than combining text and graphics — it’s being creative enough to make something look artistic and attractive. Below are a couple of graphics with text that we’ve created:
You can correct photography mistakes
Have you ever taken a photo on your phone, but you just didn’t like it? In this day in age, a good filter can fix just about anything. However, there are still those rare occasions when even a great filter can’t get rid of bad lighting, red eyes, or an unwanted photobomb.
Thanks to Photoshop, you can adjust and enhance your photos in ways you might have thought were impossible. From poor lighting to photobombers and everything in between, Photoshop can help you doctor your photos exactly how you want them to be seen. Check out the example below:
You can change colors in a flash
Another great reason to learn Photoshop is that you can alter the color of your photos. Nowadays, most phones and computers can easily change a colored photo to black and white (you can also do this in Photoshop). That's great, but Photoshop takes changing colors one step further. Let's say you’re wearing a red shirt in a photo and you want to change that shirt to blue — you can do that in photoshop!
Below is an example of our original logo for Forward Digital, which is light blue. In less than a minute, we were able to change the color of the logo from light blue to green to celebrate St. Patrick’s Day.
You can save money
If you’re looking to cut back on your company's monthly or yearly expenses, learning Photoshop can help you do that. Having a skill that eliminates the need to hire someone to create graphics can save you a ton of time, as well as increase your value within your company. From making business cards and editing photos to jazzing up presentations and creating custom designs for your company's website or social media profiles — taking the time to learn Photoshop is practically guaranteed to pay for itself!
If you’re interested in learning Adobe Photoshop, we recommend starting here: http://adobe.ly/26CaHeg. Adobe's tutorials will get you started by teaching you the essentials and key features. After you finish Adobe’s tutorial, give us a shout on Twitter and let us know your thoughts @ForwardLasVegas :)
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