With so many ads being shown to consumers on a daily basis, it’s important that your brand is at the top of their minds when making buying decisions. Today, ads need to be eye-catching with a straightforward message and CTA. Without those things, your ad could become a needle in a haystack. Beyond that, it’s also important to take into consideration a remarketing campaign. This allows your ad to show up to the audience who has already viewed your ad once, allowing the consumer to identify your brand on a constant basis. Read on to learn the benefits of including a remarketing campaign alongside your display ads and how your conversions and ROI can benefit.
In today’s advertising world, repetition is key. The more times a consumer views your ad, the more likely they are to remember your brand when making their purchase. To achieve this, a remarketing campaign can come in very useful when used hand in hand with a display campaign.
What is a remarketing campaign?
Remarketing is when an ad is served to a particular user who has previously seen your original ad from your display campaign. Once the primary ad has been viewed, a remarketing ad with a similar message will be shown to them. This allows your brand to be represented on multiple occasions as well as the ability to reinforce your messaging.
Benefits of remarketing campaigns
- Brand Awareness
As previously mentioned, the more a consumer sees your brand the more likely they are to make a purchase from you when it comes time for them to make a decision. Additionally, you have the opportunity to gain overall brand awareness, allowing you to stand out from your competition.
- Higher Conversion Rates
A remarketing campaign allows your display campaign to see higher conversion rates. Keeping your brand at the forefront of their mind will allow for a higher probability of a sale.
- Stronger ROI
Going along with a higher conversion rate, you will start to see a stronger ROI - better conversion rates will lead to a quicker return on your investment.
- Strategic Audience Targeting
With remarketing, you can take your display ads further. For example, if you run an e-commerce business and someone abandons their cart with items in it, you can remarket to them with a strategic message that will drive them back to your site to make a purchase. Alternatively, you can also target people based upon specific demographics.
- Budget Control
Much like your display campaign, you also have control over your remarketing budget. Additionally, you will be able to see which websites your ads are on are performing the best within the display network allowing you to make informed decisions on where to allocate your budget.
Additionally, for companies who may have a longer sales funnel, a remarketing campaign can help drive more leads. If you have an offer for an ebook, whitepaper or webinar, you can use a remarketing campaign to periodically show your ads to your website users. With a slight increase in visibility for your offers, you can continually warm up your leads until they decide to take action. Furthermore, remarketing campaigns have been shown to increase conversions by 400%.
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