5 Social Media Mistakes to Avoid at all Costs

Written by Lauren Austin

In the past, we have talked about the importance of social media as a marketing and customer service tool for brands and businesses. Now it’s time to cover common social media mistakes that you should avoid making on your personal social media presences - read on to learn the top 5 social media mistakes you want to avoid.

Top 5 Social Media Mistakes to avoid at all costs: 

1. Being inappropriate/unprofessional

Never post anything to your social media pages that would make you feel ashamed or embarrassed in front of your boss, co-workers or even your friends and family. Once you’ve posted something detrimental, it’s all but impossible to completely remove it from the depths of the Internet.

Key takeaway: when in doubt, don’t post! 

2. Over-Posting

Everyone has that friend on Facebook who posts the most irrelevant, annoying information all day long. If you’re like me, you’ve probably already unfollowed that person’s posts. Why do some people find it necessary to share every little detail of their life to the entire world?

Don’t get me wrong – there’s nothing wrong with posting photos from your weekend or tweeting something funny that happened during your day. But trust me when I say, no one cares about how many bathroom breaks you took today!

Key takeaway: less is more!

3. Being a Debbie Downer

The world doesn’t want to hear all about your break up, your dire financial situation or how much you hate taking public transportation – I’m really sorry, but it’s the truth. Keep your thoughts and posts positive! Social Media should never be used as a way to trash others, or yourself.

Even if you’re having the worst day ever, do you really think everyone on Facebook wants to hear about it? Rather then airing your dirty laundry, call your Mom and tell her about your day – she’ll listen and give you great advice.

Key takeaway: avoid talking about personal problems on social media!

4. Bragging (AKA humblebragging)

Just purchased your dream car? Flying first class to Bali? Just got another promotion, raise and/or bonus? Give your social connections a break and don’t post about it.


Sure, people use social media to keep in touch with friends, family and past acquaintances. That doesn’t mean they want to be inundated with updates about how amazing your life is, and how terrible theirs is in comparison. It’s called bragging, and it’s extremely annoying.

Key takeaway: modesty is the best policy!

5. Bullying

We all know the consequences of bullying and the way it’s harming today’s youth. And yet it still happens on a daily basis on social media. What a lot of people don’t realize is that bullying isn’t just for children and teens – adults do it all the time.

Speaking poorly about someone’s religion, race, sexual preference, political view or even their personal preferences falls into the category of bullying. And you don’t have to tag someone in a post to hurt their feelings – the moment one of these negative posts show up in one of their social media feeds, the damage is done.

Key takeaway: there’s simply no place for bullying on social media!

Taking Action

So there you have it. Are you guilty of any of these social media faux pas? Don’t be ashamed if you are – we all make mistakes! The key is to be aware of them, and to take corrective action to make sure they don’t happen again. If we all take steps to use social media more effectively, the social world as we know it will be a far better place!