Twitter celebrated a major milestone on March 21st: its 10th birthday. Over the years, the social media platform has made a name for itself — 140 characters at a time. There have been countless memorable tweets sent on the platform, which has had a huge impact on the marketing industry.
In this blog post, we outline some of Twitter’s most impactful moments (in tweet form), as well as the top 5 ways the platform has changed the way companies look at social media marketing.
Not only have we seen a shift in marketing due to the rise of social media in general, but Twitter itself has paved the way for a new type of marketing. From its 140-character limit and endless stream of news, events, and personal updates, to its recent shift to include more images and video, Twitter has become one of the most impactful social media platforms of the last decade.
Top 5 Most Impactful Tweets Over The Past 10 Years
Here are 5 of some of the more memorable tweets we took a liking to!
First and foremost, the very first tweet by Twitter's founder, Jack Dorsey.
And then who could forget the tweet that created a whole new meaning to the pound sign (aka hashtag).
And then we get a tweet from space? Now that’s pretty cool!
Remember when the power went out at the Super Bowl? We applaud Oreo for this creative use of marketing.
And finally on our list of top 5 tweets, the unforgettable Oscars picture by Ellen DeGeneres, which generated millions of retweets and likes.
Top 5 Ways Twitter Has Changed Marketing
Beyond the surface meaning of a tweet, the platform itself has had a huge impact on marketing.
Paid Social Advertising
In 2010, Twitter jumped on the revenue bandwagon by offering paid advertising on their platform. This came in the form of promoted tweets and promoted accounts. Using these promotional tools, users and marketers are now able to pay to promote their tweets to gain more exposure — and followers. This has played a big role in the way marketers utilize the platform and integrate it into their overall marketing strategy.
Twitter has brought its users a way to market to their audience in real-time and receive instant feedback. Take the Oreo tweet we mentioned above — Oreo took an event that captured the attention of millions of people and turned it into a real-time marketing opportunity for their brand. In return, they got tons of retweets, mentions and likes. Plus, the stunt made their brand a topic of conversation for quite some time thereafter.
If you're looking for a way to bring your target audience into every moment, then live video is the solution. With the live video feature on Twitter, you can now bring your audience closer than ever. This allows for a whole new dynamic that marketers must look at to make their audience feel intimately involved with their brand.
One prominent feature that came out of the creation of Twitter was the hashtag. Not only did the platform start the revolutionary trend, but now other social platforms such as Facebook and Instagram have users posting images and status updates with hashtags. These ‘tag lines’ - so to speak - create an added feature to capture the essence of a message or image, and have the ability to create a movements (ex: ALS Ice Bucket Challenge).
One of the more convenient aspects that came out of Twitter was the ability for brands to engage with their customers on a whole new level; including the way customer service is handled. If customers post feedback on Twitter - good, bad, or indifferent - companies are now able to monitor and respond to those tweets on a personal level. Marketers now have to think about how well they represent their brand on Twitter not only for their reputation, but also in terms of providing the best customer service.
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