Sweet Insights

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Five Facts You Need To Know About Facebook Advertising


Facebook advertising has gained a lot of traction since it was first introduced. It’s now one of the go-to tools for digital marketers alike. Beyond its wide reaching, relatively low-cost options, it also has the ability to target very specific audiences. However, Facebook is known to switch things up on their users and advertisers more often than not, so we’ve gone ahead and outlined five facts you should know to keep on top of your Facebook advertising knowledge.


What are Cinemagraphs?


By now you’ve probably heard the term Cinemagraphs floating around the advertising world. This term was coined back in 2011 by two guys named Kevin Burg and Jamie Beck, which eventually became the foundation for what is turning into the next creative platform for advertisers and marketers alike. Read on to discover exactly what Cinemagraphs are and how you can start creating your own!


The INBOUND16 Quotes You Must Read


INBOUND16 was once again an unbeatable conference. From the keynote speakers such as Anna Kendrick and Serena Williams to the individual breakout sessions filled with industry leaders and, of course, Club INBOUND, our team had a great week in Boston (thanks, HubSpot!). While there, we compiled a list of share-worthy quotes for you to indulge in - some are downright hilarious, while others speak to the business and marketing world. Enjoy!


[Infographic] 2016 Holiday eCommerce Trends and Statistics


As the holiday season nears, consumers everywhere are paying more attention to their favorite retailers and exploring the best gift options for that uncle who is nearly impossible to buy for. It’s a time of year in which competition grows, and the urge to gain shoppers interests is a must - especially when it comes to generating the majority of their sales within just a few days.

For the third year in a row, we have gone ahead and compiled the top trends retailers are going to want to watch to outperform their competition and sell their merchandise to easily distracted consumers everywhere. Read on to check out our handy infographic highlighting 2016 holiday e-commerce trends and statistics.


5 Reasons Why You Need A Remarketing Campaign


With so many ads being shown to consumers on a daily basis, it’s important that your brand is at the top of their minds when making buying decisions. Today, ads need to be eye-catching with a straightforward message and CTA. Without those things, your ad could become a needle in a haystack. Beyond that, it’s also important to take into consideration a remarketing campaign. This allows your ad to show up to the audience who has already viewed your ad once, allowing the consumer to identify your brand on a constant basis. Read on to learn the benefits of including a remarketing campaign alongside your display ads and how your conversions and ROI can benefit.


Why Is Paid Search Important For My Business?


With consumers searching online every second of the day to help make their buying decisions, it’s more important than ever to take up as much online real estate as possible to beat out your competition. Even if your brand is already exceeding revenue expectations, imagine what the results would look like with a strategic digital marketing tactic in place that produces instant traffic to your website and landing pages.  That’s where a paid search campaign comes into play.

By employing paid search for your business, you not only compliment your overall SEO strategy, but you have more control over placing your brand at the top of search engine results versus relying on organic results. Additionally, you can increase the number of click-throughs you see to your website or landing page(s), as well as increase the probability of conversion rate.