Holiday eCommerce Trends and Statistics: 2015

Written by Lauren Austin

Based on last year's holiday shopping data, experts predict that consumer retail spending will surpass $620 billion in November and December of 2015. And because holiday sales account for nearly half of some retailers' annual revenue, it’s essential that retail marketers understand their target customers inside and out.

That, however, is only half the battle. Read on to learn what marketers must do to rise above the noise and win customers' trust — and business.

Cutting through the noise

In order to connect with prospective customers amidst the insane flurry of holiday promotions, retail marketers must leverage their intimate customer knowledge to create personalized marketing content that speaks directly to those individuals.

Personalizing your content and promotional offers will show customers that you care about them, breeding trust and loyalty that's otherwise non-existent during the deal-centric holiday shopping season.

2015 Holiday Retail Shopping Trends and Statistics

To help retail marketers maximize ROI of their 2015 holiday promotions, we put together an infographic highlighting key statistics and trends that are sure to shape this year's holiday retail shopping season.

Before we go any farther, though, we'd want to show our gratitude to Google, Yahoo, ChannelAdvisor, Business News Daily and Conductor for providing the valuable statistics and insights that aided in the creation of this infographic:

(Click the image below to view the full-sized version in a new window)

2015 Holiday eCommerce trends and statistics

Key Holiday Marketing and eCommerce Insights For 2015

  • In 2014, 48% of shoppers reported that they completed the majority of their holiday shopping on, or before, Cyber Monday — up from 40% in 2013
    • This year, it's possible that more than half of all shoppers may complete the majority of their holiday shopping on, or before, Cyber Monday
  • 74% of retailers surveyed reported that 20%, or more, of their annual sales take place during the holiday shopping season
  • Historically, AMAZON has outperformed the competition during the holidays
  • Black Friday is the most profitable day for businesses throughout the calendar year — followed closely by Cyber Monday
  • Weekends are the most active purchasing days during the holidays, while weekdays are the most active during the rest of the year
  • In 2014, 78% of holiday shoppers surveyed said they researched holiday purchases online
    • 29% said they relied on friends, relatives or colleagues for recommendations
  • 40% of all holiday shopping occurred online in 2014
  • Nearly $1 Trillion (28%) of all retail sales in 2014 are believed to have been influenced by shopping-related mobile searches
  • 53% of those who shopped online in 2014 did so using a smartphone or tablet
  • It's estimated that 57% of consumers shopping online will abandon a site that fails to load in 3 seconds or less
  • Organic search is the #1 revenue-generating digital marketing channel during the holidays — paid media is #2
    • Organic search = 39%
    • Paid media = 30%
    • Email marketing = 18%
    • Affiliate marketing = 18%
  • The top search marketing trend to watch in 2015 is the continued shift to mobile

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