Creating and implementing a blog has become a relatively straightforward process, and the number of blogs on the web continues to grow every day. However, certain aspects can differentiate your blog from your competitors; one of them being subscriber base. To generate the traffic you want to your blog, it’s important to have loyal readers in place that will continually view your content and share it with their networks.
Growing your subscriber base can come as a challenge - it’s not uncommon to hit a plateau and see a decline in overall subscribers at some point. In order overcome this, there are tactics you can put in place to continue growing your reader base.Below are ten tactics you an implement to grow those regular readers you have been wanting.
- Prominently Display The ‘Subscribe’ CTA*
Perhaps one of the more obvious ways to increase your subscriber base is to have a clearly defined ‘Subscribe’ CTA on your blog. It’s best to keep this above the fold and only ask for their email - this will make the process more simple and efficient.
- Provide Value*
Now more than ever, providing value to users has become the center of generating leads from any type of offer and the same goes for generating new subscribers. Take this opportunity to include a quick blurb with your CTA that demonstrates what the reader will get from subscribing to your blog (ex. “...blog will cover SEO, Inbound Marketing, Social Media and more!”)
- Dedicate A Landing Page To Subscribing*
By creating a landing page, you can include a CTA on other channels such as social media and paid search that you can direct users to. This is a great platform to showcase the value of becoming a subscriber and showcase some of your top blog posts.
- Create An Offer Around Subscribing*
If there is one way to get people to take an action, it’s an attractive promotion or offer. This could be in the form of an exclusive ebook or coupon. On top of that, sending centering an email campaign around the offer and boosting your subscriber list is also a great tactic.
- Optimize Marketing Emails*
When you send out a marketing email campaign, start optimizing the footer of every email with a subscribe CTA. By doing so, you will open up the opportunity for a new subscriber every time someone opens your email.
- Promote Your Blog On Social Media*
Leverage your social audience by promoting your blog and sharing the dedicated landing page for new subscribers on your social media profiles. This is an excellent way to get in front of your current audience, and a potential new audience when others share your post. Additionally, Facebook provides an option for you to create a tab on your page to collect subscriptions!
- Make Your Blog Shareable*
Another quick and easy to start boosting your dedicated readers is to include social share icons on each blog post you publish. By doing so, you will reach a whole new audience each time someone shares your content and opening up a door for others to visit your blog and subscribe.
- Remain consistent*
To keep your readers engaged and interested in your blog, it’s important to write on a regular basis. Create a weekly schedule that will allow you to remain on schedule and provide meaningful content. One of the easiest ways to lose subscribers is to publish infrequently - they want to see the content they subscribed to on a regular basis, and if you fail to deliver, they just might unsubscribe.
- Create A Paid Campaign*
A fast and efficient solution to generate a boost in dedicated readers is to create a paid campaign focused on your blog. Have the campaign link to your dedicated landing page and start watching your list grow!
- Promote Within Other Content*
Start including a blog subscription CTA in other content that you publish such as ebooks, whitepapers, and other downloadable offers. This is another way to reach a wider audience and encourage people to visit your blog.
Your blog is a primary component of your website and efficient way to show your knowledge within your industry. However, if your site isn’t up-to-date, you could be losing visitors and potential subscribers. Download our FREE Website Design Inspiration Guide now to get ideas for your next website redesign!
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