How To Identify Your Target Audience & Start Marketing To Them

Written by Kara Burns

It’s important to understand who your target audience is so that you can better serve them and build a solid foundation for your business and marketing plans. By understanding your target audience, you will be able to market your product or service to them in the most effective way. Not only that, but you will be able to answer questions such as what value does your product or service provide, or why should anyone buy your product? Knowing this information will only help you in the long run.

So how do you go about identifying your target audience? Outlined below are the steps you should take to successfully identify who you are going to market too.

What problem does your product/service solve?

First and foremost, you want to have a good understanding of what problem you are able to solve for customers. This will lead you in the right direction to identify who might have these problems and what benefits you can provide them with.

Understand Demographics

The next step is to put together demographics that identify with who your product/service is solving a problem for. These can include age, gender, income, education, location, etc.

Look Into Your Competition

By taking a look into your competition’s audience and who they market to, can give you insight on where to start when discovering your target audience. It can also provide the ability to dive deeper and discover a whole new audience that will better fit your product/service. 

Research Your Target Market

One thing you want to look into when reaching your target audience is to research where they spend their time. Are they on social networks? If so, which ones? Do they shop online or read blogs? These are critical points of information so that you can better market to them and get your advertisements where they will see them.

After your target audience has been narrowed down its time to start focusing in on marketing efforts and to start mapping out marketing campaign objectives. If you need guidance on where to get started or how to go about marketing to them, check out our FREE 30 minute consultation below to answer all digital marketing questions.