As the holiday season nears, consumers everywhere are paying more attention to their favorite retailers and exploring the best gift options for that uncle who is nearly impossible to buy for. It’s a time of year in which competition grows, and the urge to gain shoppers interests is a must - especially when it comes to generating the majority of their sales within just a few days.
For the third year in a row, we have gone ahead and compiled the top trends retailers are going to want to watch to outperform their competition and sell their merchandise to easily distracted consumers everywhere. Read on to check out our handy infographic highlighting 2016 holiday e-commerce trends and statistics.
This year two things are more evident than ever - mobile will continue to dominate, and personalization will be key. Through our research, currently, only 6% of retailers are engaging in personalization, meaning there is room for improvement and those retailers who are doing it, will stand out against the competition. Check out our infographic below for more holiday season statistics (and special thanks to Pwc, MarkLogic, Statista, and Google for providing valuable statistics that aided in the creation of this infographic).
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