The 5 Best Email Marketing Management Tools

Written by Lauren Austin

Email marketing creates more opportunities for your business, and drives a better ROI – most of the time. Through email marketing, your business can create long lasting relationships with your customers, for a fraction of the cost. We've provided our 5 best email marketing management tools that you should consider if you’re interested in getting started with email marketing.

Social media marketing campaigns, and PPC campaigns are two of the most talked about methods of marketing when it comes to digital marketing. However, we feel that email marketing deserves a spot right next to those two big hitters. If used properly, email marketing allows for businesses to reach their current customers in a structured and targeted way. Because the Internet is ever growing, one of the best ways to market to your existing customers is through email. If your customers aren’t checking their emails by computer or tablet, they are probably checking on their phones.


More than 8 million people and businesses use MailChimp. Their features allow you to send marketing emails, automated messages, and targeted campaigns. They also provide you with detailed reports to make sure you’re constantly improving.

Constant Contact 

Constant Contact really caters to helping small businesses and nonprofits succeed. Their customers get real results through email newsletters, surveys, events, Facebook promotions, online listings, and more. They want their customers path to success to be as smooth as possible, so they provide them with expert-taught classes and training to make sure they always have everything they need. 


iContact works hard to help small and medium sized businesses worldwide. Their goal is to help produce significant results through iContact’s best-in-class email marketing solutions. They have the ability to serve the needs of high-volume senders, professional marketers, and businesses new to email. Their easy-to-use technology ensures that customers have what they need – whenever they need it – to succeed.

Benchmark Email 

Benchmark provides you with the online marketing tools you need that allows for you to connect and engage with customers new and old. They have great features that include, sophisticated list management, hundreds of email templates, ultra-precise reports and amazing email and video email.

Because Benchmark caters to small, medium and large businesses, every aspect is user focused. Ranging from email marketing and event management tools to helping your business grow, they promise to provide your business with top-notch support available 24/7 to help you succeed.


PinPointe takes pride in taking care of mid-size companies - who are often over looked. These mid-size companies are often overlooked because they require advanced automation and targeting capabilities. They also need a system that is easy to use in order to send, measure, track and optimize campaign results.

Pinpointe is a feature-rich, cloud-based email marketing software solution for B2B companies. Pinpointe’s system brings “big-business” features, services and automation capabilities to small and mid-size B2B email marketing customers at an affordable price. 

Email marketing is where it’s at! If you want to reach your current and new customers, we highly suggest using one of these email marketing management tools. We know how difficult it can be figuring out which one will work best for your customers and overall business. That is why we would love to offer you a FREE 30-minute consultation. During your consultation, we will provide you with the information you need to really understand email marketing, and figure out which management tool works best for you. On top of that, we can answer and provide you with everything you need to know about digital marketing, and how to make it work for your business.