As 2016 starts to take shape, the marketing world continues to evolve and adapt to the new year. As part of this evolution, there are countless marketing startups vying for the spotlight. However, only the most successful startups will understand where demand is growing and be able to connect with their target audience in an impactful way — essentials for long-term growth and stability.
In this post, we've outlined 5 marketing startups that we feel stand out above the crowd, and deserve your attention as 2016 heats up. Happy marketing!
Interested in social media lead generation and audience engagement? If so, Socedo might be the perfect startup to meet your needs.
While you work your magic creating marketing materials, Socedo will help you find the right audience to engage and promote your content for you. All you have to do is set the specific criteria you're looking for and let Socedo automate the rest!
Once you fill out your starting criteria, Socedo begins to bring social prospects to you. As you’re going through Socedo’s platform, you have the option to approve a prospect if they fit your target audience. From there, Socedo will automatically:
- Favorite their tweet
- Follow them 1 hour later
If the prospect follows back on Twitter, Socedo will automate the following:
- Send a direct message
- Send a LinkedIn invite
Once the LinkedIn invite is accepted, Socedo will help you send an Inmail one hour later.
Some of this startup’s customers include Microsoft, Citrix, and Demand Media. For those considering investing in the service, Socedo offers a free trial to new customers. After that, they offer scalable monthly solutions ranging in price from $100 - $1,000 / month.
If you're looking for stronger target audience engagement and more opportunities to drive revenue, Kahuna may be for you.
Kahuna has real time mobile-marketing tools and reporting, which allow marketers to create targeted customer segments and automated lifecycle campaigns. Some of the startup’s main customers include The Weather Channel, Overstock.com, and Yelp. So, how does it work?
With a backend setup similar to Salesforce, Kahuna pulls in all of the information submitted by customers and prospects through Facebook, Twitter, or email, as well as those users' tracked browsing history. Kahuna customers can use this information to create personalized push notifications. Kahuna works with its customers to test out 5 personalized push notifications to a control group, and then presents data to show them which message was the most impactful.
Essentially, without customers having to spell out their unique interests and online behavior, Kahuna can help track information and allow companies to then communicate more effectively with their target audience.
Influence & Co.
Influence & Co. takes relationship building to the next level and focuses on forming the right connections with over 800 publications, giving you the opportunity to connect with your audience — no matter how specific your industry is.
Initially, Influence & Co. will start the process by asking you specific questions about your business and customers. After you provide your answers, their team of writers begins creating content that will be both relevant and appealing to your target audience. From there, they identify the right publications to place your articles in for maximum target audience engagement.
Currently, Influence & Co. is focused on maintaining and building relationships with editors across a wide variety of publications, including: Inc., The Washington Post, and many others.
Almost every marketer could use an extra hand, or an assistant to help them become more productive and efficient. That’s where ScribbleLive comes in.
As a "content marketing platform powered by data science", this startup can help you achieve your desired business outcomes, while also eliminating excess resources — improving efficiency. A few of the startup's top customers are: the NBA, Bank of America, and Red Bull.
ScribbleLive aims to improve the entire content marketing process from strategic planning and content creation to content distribution and measurement. Interested in trying the service? Bring your checkbook — the company's packages range in price from $2,000 - $7,500 / month.
If you need to expand your talent network, Contently has you covered.
With a database of more than 55,000 content marketing experts - including journalists, bloggers, videographers, and more - this startup has virtually all of your marketing needs covered — in one place. Some of the startup’s customers include Walmart, Google, and Sodastream.
The company started when its founders identified the growing need to connect freelancers with publishers. They realized that - in the modern world - anyone with access to a phone and the Internet can essentially become an online journalist, and businesses need to tap into that immense content creation power. Plus, in addition to content, Contently can also provide you with enterprise technology and customized marketing services.
So there you have it! Do you have a marketing startup you feel is worth looking into? If so, share your comments with us on Twitter — we’d love to hear from you!
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