Online searches contribute to nearly every decision consumers make today. Think about it - when is the last time you purchased a product online without first doing some research to see if you could find it cheaper on another site?
Online research has become second nature for consumers. To help you keep up with the times, we've put together some helpful information to deepen your understanding of the importance of Search Engine Marketing for eCommerce.
The importance of Search Engine Marketing for eCommerce
Search Engine Marketing, or SEM, is growing in importance as fast, or faster, for eCommerce businesses than it is for just about every other industry or business type. That said, search engines' influence on our purchasing decisions is in no way restricted to online transactions.
Even everyday decisions as simple as, "What should I eat for lunch?" are tackled with search engines, online review sites, social networks and apps. For this reason, it's imperative that businesses and marketers understand the role search engines play in consumers' research and discovery process. Without this understanding, they'll never be able to reach their maximum potential.
This handy infographic we created illustrates just how powerful Search Engine Marketing is for eCommerce businesses:
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