Top 3 Projected Digital Marketing Trends for 2016

Written by Lauren Austin

With less than four months to go in 2015, you should probably start researching the projected digital marketing trends for 2016. We know it’s difficult to look that far ahead - especially when you’re focused on finishing the current year strong, but you need to prepare yourself and your business for what’s to come. That way, you can already have a headstart on your competition as the year comes to an end. 

Rather than overwhelming you with a detailed list of projected trends for 2016, we’re going to provide you with our top three projected digital marketing trends for 2016.

Content will still be KING

Just like this year, developing quality content will be a top priority for all businesses in 2016. Content marketing helps to acquire and retain customers through creating and publishing content that is informative and develops your business’s brand.

Did you know that developing quality content generates a boost in your business’s search engine ranking? Taking the time to create a strategy to roll out at the beginning of 2016 can help you see a huge jump in sales and leads. 

If your business is lacking a content marketing strategy, the time to develop that strategy is NOW.  If you don’t start creating appealing and insightful content, you will end 2015 on a low point, and you will start 2016 behind.

EVERYTHING will be mobile

We're sure you already figured out that the entire world has gone mobile. If your business’s web site is not optimized for mobile devices, we recommend looking in to what you need to do to get it optimized. Your company’s web site needs to be user-friendly and your customers need to be able to access your web site from their phone. If you never take the time to invest in an optimized digital presence on mobile devices, your marketing efforts will never reach their true potential.

It's okay if 2015 wasn't the year for your business to go mobile. All that matters is making sure you make that jump in early 2016 and really invest in a web site that's optimized for mobile devices. We promise you won't regret it.

Design and user experience are here to stay

Gone are the days of an average web site that is difficult to navigate. If your user can’t navigate your site with out confusion or boredom, it’s time to do a full web site sweep.

Users now have an expectation for quality requirements when visiting web sites. If your site doesn’t catch their eye, they will look for business elsewhere. When reorganizing your web site for 2016, your focus should be for your user to have a smooth experience that involves reading relevant and personalized content. Make sure to include images and graphics that catch their eye.

We hope we didn’t overwhelm you because we know that we still have a little bit of time before the current year ends. However, we wanted to make sure you had a good idea on things you may need to change or update before the year 2016 hits.  If you have any questions on any of our projected digital marketing trends, or if you have any questions about anything digital marketing related, please sign up for our FREE digital marketing consultation today.