Sweet Insights

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10 Mobile Email Marketing Statistics You Need To Know


Email marketing provides an effective and personalized way to connect with your target audience, and is a huge part of our everyday lives. It’s estimated that 2.6 billion people use emails worldwide, and is expected to grow to 2.9 billion by 2019.

Email has moved past desktop and has taken the mobile and tablet market by storm. If you continue to create emails based upon desktop best practices, your emails are likely to see a decline in click through rate. We’ve searched high and low to bring you the ten most critical email marketing statistics to show you just how essential shifting to mobile is.


5 Critical Email Marketing Statistics To Start Tracking Now


Email marketing is a popular content marketing tactic used to guide prospective customers through the decision-making process. The best email marketing campaigns use strategy, data, list segmentation and more to maximize the relevance of marketing emails to each individual recipient.


New Year, New Rules: Email Marketing In 2016


Email marketing is a tactic that all businesses can benefit from if done correctly.  Email serves as a communication channel to connect with customers and prospects who are willing to engage with you. The goal is to send emails that include eye-catching images, compelling subject lines, and content that resonates to maximize the value you are providing. As with many other aspects of marketing, email marketing will see change in 2016. We’ve outlined the top trends to watch as the new year approaches - read on to learn more!


How To Write Emails That Get Opened and Inspire Action


Email marketing is one of the most popular ways for companies to communicate with current and prospective customers. However, inbox overload has made it increasingly difficult for marketers to cut through the noise and get their emails opened.

Read on to learn 7 areas where most marketing emails fail to engage recipients, and to get tips on how you can create email blasts that get opened and inspire action.


The 5 Best Email Marketing Management Tools


Email marketing creates more opportunities for your business, and drives a better ROI – most of the time. Through email marketing, your business can create long lasting relationships with your customers, for a fraction of the cost. We've provided our 5 best email marketing management tools that you should consider if you’re interested in getting started with email marketing.