Sweet Insights

Our blog is packed with delicious
inbound marketing content — dig in!


5 Elements of Great Landing Pages


When, where and how marketers connect with prospective customers online is constantly evolving. Because the landscape is so fragmented, the most successful inbound marketing campaigns rely on centralized landing pages to unite each tactic in their digital mix, driving website visitors toward a common goal.

Read on to learn 5 elements that can make or break your landing page’s success.


5 Areas to Consider When Developing Buyer Personas


Buyer personas are fictional, generalized representations of your ideal customers. They’re essential to every step of the inbound marketing methodology because every piece of content you create needs to appeal to the customers you’re trying to reach.

In this post, we'll teach you 5 key areas to consider when developing buyer personas to tailor your inbound marketing campaigns towards.


10 Tips For Creating Call-to-Action Graphics That Convert


Choosing the right call-to-action, or CTA, can make or break your ability to drive conversions through your website. To help you drive more conversions, we've put together some helpful information and tips to help you create CTAs that convert!


What Are S.M.A.R.T Goals & Why Do You Need Them?


No matter what business you're in, setting goals should be at the top of your to-do list. Goals are extremely important to help track the progression of your business, as well as provide insight into which areas need improvements and which areas are thriving. Setting SMART Goals are one way to effectively create optimal goals - and we have outlined the technique for you step by step!


Top Quotes from #INBOUND15

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INBOUND15 was amazing, from the inspiring daily keynotes and individual sessions to Club INBOUND and Amy Schumer's gut busting stand-up performance (our cheeks are still sore). Throughout the week, our team compiled a list of our favorite quotes from various speakers. Here they are in all their glory — check 'em out now!


How To Identify Your Target Audience & Start Marketing To Them


It’s important to understand who your target audience is so that you can better serve them and build a solid foundation for your business and marketing plans. By understanding your target audience, you will be able to market your product or service to them in the most effective way.