Sweet Insights

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5 Reasons Why You Need A Remarketing Campaign


With so many ads being shown to consumers on a daily basis, it’s important that your brand is at the top of their minds when making buying decisions. Today, ads need to be eye-catching with a straightforward message and CTA. Without those things, your ad could become a needle in a haystack. Beyond that, it’s also important to take into consideration a remarketing campaign. This allows your ad to show up to the audience who has already viewed your ad once, allowing the consumer to identify your brand on a constant basis. Read on to learn the benefits of including a remarketing campaign alongside your display ads and how your conversions and ROI can benefit.


Why Is Paid Search Important For My Business?


With consumers searching online every second of the day to help make their buying decisions, it’s more important than ever to take up as much online real estate as possible to beat out your competition. Even if your brand is already exceeding revenue expectations, imagine what the results would look like with a strategic digital marketing tactic in place that produces instant traffic to your website and landing pages.  That’s where a paid search campaign comes into play.

By employing paid search for your business, you not only compliment your overall SEO strategy, but you have more control over placing your brand at the top of search engine results versus relying on organic results. Additionally, you can increase the number of click-throughs you see to your website or landing page(s), as well as increase the probability of conversion rate.


5 AdWords Ad Extensions For More Qualified Leads


Improving the amount of qualified clicks that your paid search ads receive is something every AdWords advertiser strives to achieve. It signifies the increased chances of converting a lead into a customer. While there are several ways to reach  this goal, adding specific ad extensions to your ads can be an effective solution.

Read on to discover the top five ad extensions you can include in your ads and start generating more qualified leads today!


How to Maximize Mobile Paid Search Performance


“Mobile is going to be huge this year!”

Stop me if you have heard this before, or maybe it was, “20xx is going to be the year of mobile!” You see, marketers and digital experts have been saying things like this for at least the last five years. And not only have they been repetitive, but they have also been correct.

So I will say it again. If you are not focusing ad dollars on a mobile customer in 2016, you are missing out. There is a HUGE opportunity to convert a highly engaged audience into your newest customers.


5 Paid Search Experts You Should Be Following on Twitter


Understanding paid search advertising can be really tough. It takes time and patience to comprehend and digest everything that goes into a great campaign. And, of course, just when you feel like you have all the techniques for paid search down and your campaign is running smoothly, something changes or needs to be updated. Because paid search is constantly evolving, success requires paid search marketers to update their approach and campaign strategy on an ongoing basis.

So the question is, how do you keep your paid search campaigns up-to-date, while also growing your knowledge / expertise? One tactic we recommend is using Twitter to follow paid search experts who offer a wide range of knowledge. We’ve compiled a list of our 5 favorite paid search leaders with VERY impressive backgrounds. These experts will help you better understand paid search, improve your current paid search campaigns, and continue building on your knowledge!


5 Factors to Consider Before Starting a Paid Search Campaign


Paid search campaigns can jumpstart your online marketing efforts by driving traffic to your website, connecting your ads with prospective customers who are actively seeking the products or services your company provides, and helping to generate leads.  Before you get started with paid search, though, it’s important to take the time to create a plan. This plan will help you stay organized, improve the quality of leads your campaign generates, and help you properly manage your campaign.

In this blog, we’re going to outline five important factors to consider before engaging in paid search.