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Increase Paid Search Performance With These 5 Tips


Paid search marketing can be an effective online marketing channel because it allows you to drive immediate traffic to your website or landing page through relevant searches on major search engines like Google, Yahoo and Bing.

In order to maximize your return on investment (ROI), it’s important that a member of your team, or a professional paid search management company, constantly monitor and update your campaign to optimize your results. Because paid search campaign management can be extremely complex, we've outlined 5 useful tips to help you enhance your campaign's performance and ROI.


SEO vs. Paid Search: What's The Difference?


Search Engine Optimization, or SEO, and paid search, or pay-per-click / PPC, are two of the most effective digital marketing tactics when it comes to generating qualified website traffic. Both SEO and paid search give digital marketers the ability to be incredibly selective when determining which search engine queries may lead a prospective customer to their website or landing page.

In this article, we’ve outlined some of the key differences between SEO and paid search, as well as the benefits of making them key components of your digital marketing strategy.


Paid Search: Debunking Common Myths


Paid search gives marketers the opportunity to pay for placement on major search engines (Google, Yahoo, Bing, etc.). Running paid ads above organic search engine listings makes it possible for marketers to show ads to prospective customers the moment they search for something relevant to their products or services.

As a result, paid search campaigns have the potential to produce significant ROI. Unfortunately, though, many companies refrain from investing in paid search because of common myths and misconceptions about its cost and efficacy.

In this post, we'll debunk four common myths that could be holding your company back from driving serious results through paid search.


5 Reasons Your Banner Ads Just Aren't Working


Banner ads are a great way to get in front of your target audience. They provide a window into your business and help entice visitors to click through to your landing page – or at least they should! We've outlined 5 tips to help ensure you’re on the right track to creating optimal banner ads.


What Are Retargeting Ads & How Do They Work?


How can a web site track what people are viewing, and then place ads on other sites to remind them of things they’ve searched in the past? We know this sounds confusing and incredibly complicated, but we promise, if done the correct way, it will guarantee a huge jump in sales for your company - and we're here to explain exactly how they work!


Improve Paid Search Performance with Negative Keywords


In life, we learn at a very early age that being negative will get you nowhere, as it will likely result in some type of failure or consequence. There are, however, a few specific instances where being negative can result in something positive.

One of those is paid search, or pay-per-click (PPC) marketing - keep reading to see exactly what I mean.