Sweet Insights

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Long Tail Keywords 101


Long tail keywords are essential to SEO and, when properly implemented, can help you connect with your target audience. These highly specific phrases indicate that the searcher may be close to  making a purchase, which is the ideal time to connect with him / her.

In this blog post, we dive into the ins and outs of long tail keywords and explain why you should start incorporating them into your SEO strategy — immediately.


5 Key SEO Ranking Factors For 2016


Ranking at the top of search engine results is a goal for many digital marketers. However, with over 200 ranking factors to consider, it can be a challenge to rank high in organic search results — if you don’t know what to look for.  

In this post we’ve outlined the 5 key SEO ranking factors that - when properly optimized - can help get your website to the top of search engine's' organic results in 2016.


SEO vs. Paid Search: What's The Difference?


Search Engine Optimization, or SEO, and paid search, or pay-per-click / PPC, are two of the most effective digital marketing tactics when it comes to generating qualified website traffic. Both SEO and paid search give digital marketers the ability to be incredibly selective when determining which search engine queries may lead a prospective customer to their website or landing page.

In this article, we’ve outlined some of the key differences between SEO and paid search, as well as the benefits of making them key components of your digital marketing strategy.


Understanding White Hat SEO vs. Black Hat SEO


Do you watch ABC’s hit television show, Scandal?

If you do, then you have a solid idea of what white hat vs. black hat means. If you have never seen the show, don’t worry – I’m going to give you a complete rundown on white hat SEO vs. black hat SEO, as well as how both pertain to the overall practice Search Engine Optimization - keep reading to learn more!


Why Does SEO Take So Long?


SEO companies and consultants know this all too well. Clients, on the other hand, typically have a tough time grasping the concept. I can't say I blame them. Quality SEO requires an investment of time, resources and money. It also requires a significant amount of client/vendor trust. Lack of trust can kill a business relationship far faster than poor performance or missteps during the process.

Top SEO rankings don't start with keyword research, competitive analysis, site organization and content development. They start with trust.


What do SEO and winemaking have in common?


During my recent trip to Napa Valley, I was inspired by a comparison that stuck with me: Quality SEO is a lot like making a fine wine - both require knowledge, strategy, dedication, hard work, constant attention to detail, flexibility and tremendous skill.

Most importantly, though, both winemaking and SEO require time and patience.Therein lies the problem - read on to see what I mean.