Sweet Insights

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inbound marketing content — dig in!

EMAIL SIGNUP


Five Facts You Need To Know About Facebook Advertising

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Facebook advertising has gained a lot of traction since it was first introduced. It’s now one of the go-to tools for digital marketers alike. Beyond its wide reaching, relatively low-cost options, it also has the ability to target very specific audiences. However, Facebook is known to switch things up on their users and advertisers more often than not, so we’ve gone ahead and outlined five facts you should know to keep on top of your Facebook advertising knowledge.

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How Targeted Ads Can Help You Connect With Your Social Audience

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Social media has provided marketers with a brand new set of tools to add to their disposal of marketing tactics over the past decade. However, with social media becoming increasingly popular since the birth of Facebook and platforms such as Twitter, Pinterest and Instagram have come into play, there is a lot more noise surrounding the space - making it harder to truly connect with your target audience.

To overcome this challenge, there is one particular solution you can employ to drive meaningful traffic to your brand: Targeted Ads. Read on to discover why social ads are entirely worth it when trying to connect with your target audience.

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What is Snapchat Memories and how does it work?

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Snapchat was first made popular by providing the ability to share content instantly while having it disappear seconds later. It revolutionized the way we experienced moments with our friends without the need to be there. The company has since expanded its capabilities; introducing ‘Stories’ in 2013, and now a new feature called ‘Memories’.

While the social media platform may be trying to expand their offerings, there may come a point that it starts to blend in with all other social media sites. Read on to discover what Snapchat Memories is and how Snapchat is starting to adapt to the future.

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3 Ways To Create A Trending Hashtag

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A hashtag is a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic. They help to categorize discussions on social media networks so users can easily find conversations or images that are of interest.

There are many reasons why some hashtags trend more than others. From big followings on social media to breaking news, you’re almost GUARANTEED a trending hashtag if you introduce a hashtag to a massive audience. But what happens if you don’t have a large following on social media just yet? Or, you’re trying to make something trend that hasn’t hit the news? Well, that is where we come in :)

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That Scott Disick Instagram Fail Fooled Us All

Scott Disick fooled us all

Whether you watch "Keeping Up With The Kardashians" or not, you probably know the name, Scott Disick. Love him or hate him, the guy knows how to make headlines (all press is good press, right?). And, very recently, I think he fooled us all with a calculated social media marketing stunt. 

(Image credit: http://sixeratheart.tumblr.com/)

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Twitter For Customer Service: Best Practices

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The days of waiting for a customer service representative to answer your phone call or respond to that email you sent days ago are over — thanks to social media. Now more than ever, customers are turning to Twitter to voice their opinions in the public eye for a more immediate customer service response. This means that brands of all shapes and sizes need to be on their A-game when it comes to online customer service.

In this blog post, we discuss the different ways brands can utilize Twitter as a customer service tool, as well as the many best practices that come along with it.

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