So, you finally got the green light to hire a web design company to redesign your company's website. Hooray! Excitedly, you take to Google to research viable partners. After identifying several companies whose portfolios meet your expectations, you request bids. You scrutinize those bids with your team until a final decision is made, after which you deliver the good news — you're hired!
Sound familiar? This is the path most companies take when searching for a website design company to give their brand a much needed online facelift. However, following this path may end up costing you thousands. Read on to find out how, as well as what you can do to avoid throwing away money on your website redesign project.
What to look for in a web design company
All web design companies are not created equal.
Some companies specialize in specific types of websites, such as eCommerce or internal resource sites (for example, a site where partners can log in securely to download marketing assets). Others are adept at building simple, "brochure" websites, but lack the knowledge and / or experience to tackle more complex projects.
So what should you look for when searching for the right company to design your website? Here are a few important characteristics to look for:
Any company claiming to specialize in web design should have a robust portfolio of beautiful, user-friendly designs. If they don't, they're either brand new, or their work isn't worth showing. There's no excuse for a design business not to have great creative samples, so ask for them. If they can't deliver, move on.
Designing and developing a great website doesn't happen by accident. The best websites are products of hours and hours of research, strategy, collaboration, and execution. When interviewing web design companies, ask them to describe their process. If they don't have one, that should be a red flag.
It's natural to approach new vendor relationships cautiously. After all, no one likes getting ripped off. However, underpaying for your new website could be more detrimental than overpaying for it.
If you receive a bid that seems too good to be true, it probably is. As the old adage goes: "You get what you pay for." I don't mean to say that reputable website design companies can't offer competitive pricing — they can.
But if you receive a bid that's in a league of its own compared to the other bids you've received, that should be a red flag. Low bidders are notorious for bait-and-switch tactics, nickle-and-diming clients through "scope enhancements."
Another thing to be aware of is outsourcing. If a company's estimate comes in suspiciously low, there's a chance your site is going to be built outside the US of A. Some people are okay with that, but some aren't — know what you're buying.
Tips to help you ask the right questions
A big part of selecting the right partner to redesign your site is knowing what questions to ask. To help you do just that, we've prepared a website redesign questionnaire. Not only will this helpful resource help you interview web design companies, it will also help you hone the strategy for your new site!
Click the link below to download our FREE Website Redesign Questionnaire:
A better approach to web design projects
Another thing that differentiates good web design companies from great ones is their approach. The best companies don't view websites as one-time design projects — they view them as ongoing experiments. Instead of wiping their hands clean after a new site launches, the best web designers roll up their sleeves and get to work.
They do this by analyzing the way users interact with the sites they build, and then using that information to constantly improve those sites. This methodology is known as Growth-Driven Design, and it's the best way to ensure the next website you invest in is the best it can possibly be. And isn't that what you're really paying for in the first place?
Download Our Growth Driven Website Design eBook
The Growth Driven Design information in this post is only the tip of the iceberg.
For a complete overview of the Growth Driven Design methodology, click the link below to download our Introduction to Growth Driven Design eBook!
Our Introduction to Growth Driven Design eBook will teach you:
- Why traditional website design is broken
- The pitfalls and risks with traditional website design
- The shift marketers need to make
- A new, smarter way to think about website design
- The three pillars of the Growth Driven Design process
- How to get started with Growth Driven Design
< BACK TO MAIN BLOG