What Are S.M.A.R.T Goals & Why Do You Need Them?

Written by Kara Burns


No matter what business you're in, setting goals should be at the top of your to-do list. Goals are extremely important to help track the progression of your business, as well as provide insight into which areas need improvements and which areas are thriving. Setting SMART Goals are one way to effectively create optimal goals - and we have outlined the technique for you step by step!

S – Specific

Rather than outlining your goal with a general idea – for example “increasing our social media following” – ask yourself additional questions:

How many more followers? Which social media platforms do you want to increase the followers? Will this be achieved through additional posts? 

By adding these extra layers into your overall goal, you will have a more clear, and decisive goal that you will be able to reach.

M – Measurable

In order for your goal to be something you are able to achieve, it needs to be quantifiable. In the case of growing your social media following – or any other goal – ask yourself ‘by how much’? You should have some sort of number in mind of where you are currently at, and where you want to go.

Let’s say you have 500 followers on Twitter, and 250 likes on Facebook. By noting those numbers and setting a goal of growing Twitter to 1,000 followers and Facebook to 750 likes, you will be on your way to tracking your overall goal in no time.

A – Attainable

Most importantly, your goals should be achievable and realistic enough for you to be able to reach. It would be nice to go from 500 followers on Twitter to 1,000,000 – but is that likely? Probably not immediately and would take some time to build up to.

For the goals you set today, make sure they are reachable.

R – Relevant

Create your goal around your business and your main objective – whether that be for social media, marketing efforts, sales goals, etc. – it needs to be inline with what is most relevant to you and your business.

T – Timely

To finish up your goal, attach a time stamp to it. Each and every goal you create should have a start and end date, which will allow you to effectively measure your progress.

For example, you may start at 500 Twitter followers on June 2, and want to reach 1,000 followers by October 2. This provides a time line that you will be able to follow and the ability to track your progression.

If one of your goals is to re-design your website, download our FREE guide on the top SEO tips and tricks to help you through the process below. Or check out our FREE 30-minute digital marketing consultation by clicking here.

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