Why Your Company Should be Blogging NOW

Written by Lauren Austin

Whenever I’m visiting a company’s web site, I tend to scroll through their home page to see if they have a link to their company blog.

Although many don’t, I’ve noticed that more and more businesses are getting into blogging. Unfortunately, though, far too many of the company blogs I find were last updated six months ago, or they’re full of posts that are overly salesy, poorly written or just downright boring - so I've gone ahead and outlined the more important aspects of blogging  and how it can help your overall business.

Here at Forward Digital, we enjoy blogging, and we love using our blog as a platform for discussing SEO and SEM trends and strategies. We also enjoy outlining how these digital marketing tactics can benefit you and your company. You’ll also notice that we use our blog to explain our process and services, so potential customers have a complete understanding of how we help our clients.

Not sold on blogging for your company? You’re not alone - many people aren't. To help build a case for why your company needs a blog, here are 4 reasons why blogging is important for your business:

  • Drives traffic to your website

  • Increases your SEO/SERP rankings

  • Positions your brand as an industry leader

  • Develops better customer relationships

The infographic below provides a detailed look at the importance of blogging, the different types of bloggers, why blogging is great for your business and how you can even earn a living through blogging. Thanks to Ignite Spot for creating and sharing this awesome graphic!

(Click on the image to see the complete infographic)
blogging for business

Whether you have your own company, work for a company or have your own web site, CREATE A BLOG! There are tons of awesome, easy-to-use blogging platforms, such as WordPress, Blogger, Tumblr and Medium (to name a few). Worried about the look? Don't be! You can achieve an awesome blog design using a free or paid template! Pretty much every platform offers them, and you don't have to be a Web developer to install them.

Already have a company blog? Awesome! JUST BE SURE TO UPDATE IT REGULARLY - there’s nothing more powerful than a quality company blog. Conversely, there’s nothing worse than a neglected company blog. We're confident that once you dive in, you'll start seeing results faster than you might think.

Tip: Creating a content calendar will help keep your blog on target and up-to-date!

Want to talk about how your company can extend its digital marketing reach through blogging? Click the button for a FREE 30-minute consultation today!